A key aspect to future proofing our food system is effective communication, so one of the work packages of the Cropbooster-P project elaborates on an appropriate strategy to improve public awareness and increase understanding and uptake of novel technologies related to agricultural practices and crop improvement in Europe.
Via this survey, we are assessing among different societal actors including farmers, breeders and EU policy makers what their knowledge, experience and needs are related to communication. The obtained results will help us to identify trends, good practices, gaps and needs related to communication across Europe.
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